The Online Hub for the Gay San Francisco Bay Area Community
Finally, Northern California is going to have a center for communication to the ever-growing Lesbian, Gay, Bi-sexual, Transgender
Community. There has long been a cry for the necessity of such a hub, but many of the local nonprofit and community groups have had
neither the resources or the willingness to take on such a task. Tim Gaskin, producer of the popular Comcast show, OUT Spoken,
has joined Nancy Norstad of Flaunt Media Group to partner with SF Station in creating an independent online home for
the Bay Area’s Gay Community. "I’ve been talking with the guys over at SF Station for almost two years," says Gaskin,
whose newest project is a magazine due to premier in August.
"I felt strongly that SF Station has the established visibility, user-friendly templates and the overall torque to
host the community calendar. With my show, it is essential that we know who’s coming to town so we can
book a spot with them." Kyu Kyung, Harlow Newton and Ed Ramirez at SF Station were delighted to get
Norstad's call proposing to help with the launch. Norstad, the Director of Flaunt Media Group, publishes
visitor guides in the Bay Area. Last year she worked with the Merchants of Upper Market & Castro to publish
the first Castro Visitor’s Guide. She also publishes the annual Russian River Gay Guide and works closely
with the San Francisco Convention & Visitors Bureau, the Northern California Concierge Association and the
Sonoma County Tourism Bureau.
"Tim called me when he heard that I had left PINK Magazine and asked me to take this on with SF Station,”
Norstad says. “I agree that this is the right place for the community communication hub. It should not be the
responsibility of any one organization, but rather it should be hosted by folks who are already working with
time-sensitive material, constantly updating and sending out email blasts to users who request information.”
“I think it is also appropriate for sponsors to pay for visibility to their ad target market, in this case northern
California’s LGBT community, and allow the event producers to choose their level of ‘visibile’ enhancement
in the body of the site. SF Station’s calendar popularity is due to community involvement. Having their
website’s technology behind the gay calendar will make this portal the most comprehensive and community
focused site to date. The Business Directory has free listings, and we need this as much as we need the
"Ultimately we need a complete consensus from the community itself to commit to this project. This means
that the various groups, such as the Sisters of Perpetual Indulgence, Mama’s Leather Family, the Imperial
Court, Castro Bears, SF Cares, etc. all need to come on board with this. So should GGBA, MUMC, the
Hayes Valley Merchants and the Polk & SOMA Merchants, etc."
Please take the opportunity to check out the calendar and business directory formats at
More about sfgay.org and SF Station
sfgay.org is an online magazine-style city guide covering the SF Bay Area’s Gay arts & culture, entertainment,
food, shopping, and urban lifestyles for “socially active” LGBT users. Since 1996, SF Station, now a division of
Boulevards New Media, has provided users with comprehensive and up-to-the-minute events calendar
listings, a dynamic business directory, and a “progressively hip” editorial voice that reviews everything from
local restaurants, upcoming films & music shows, shopping trends, and more.
Over the past 10 years, SF Station has built a strong loyal following in the music, nightlife and arts
communities, and has become the online “go to” resource for 500,000+ unique SF Bay Area users, who
religiously use the site to plan out their weekends and social activities.
Now, in cooperation with Comcast’s OUT Spoken TV crew and Flaunt Media Group, SF Station has agreed to
launch the San Francisco Bay Area’s first all-encompassing LGBT community calendar and Gay business
directory. The site will feature streaming video clips by OUT Spoken hosts Tim Gaskin and Donna Sachet
commenting on relevant community issues, ‘Best of the Bay’ gay highlights and a showcase of gay
businesses all over Northern California.